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What a good brief looks like

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The more of this we know at the start, the more accurate the quote and the fewer questions later. You don't need to have everything.

1. Company and goal. What you do, who you talk to and how you differ from competitors. Why this project is happening.

2. What's wrong now. What your current website is missing and what bothers you about it. If you have a list of pages, add it.

3. Content. Do you have copy and photos ready, or do they need to be created? Who on your side is responsible for them?

4. Brand. Logo, brand book, colours. Does the brand stay as it is, or should it be refreshed along the way?

5. Technical. What the website needs to connect to: CRM, calendar, payments, newsletter. Whether you need language versions.

6. After launch. Will you run the website yourselves, or should we stay on longer?

7. Budget and deadline. A range and a date. Without them we don't know if we're talking about the same project.

8. Who decides. One person or a board, and how many approval stages. Nothing affects the project timeline more.

9. What you expect from us. A quote, a call, a concept proposal. And by when.

Don't have half the answers? Write what you know. We'll work out the rest on a call.