Intro
CineLine handles everything that happens to a film after it leaves the set: editing, colour, sound, release formats and delivering copies to cinemas.
They turned that last stage into their own product, eDelivery, and wanted to promote it. Their old website gave no hint of it.
Challenge
One website had to hold services, past projects and a product bought by entirely different people. Plus an English version. Their clients ask outright whether a company that does everything ends up doing nothing well. The website had to answer that without making empty promises.
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Direction
Scope as the film's journey, not a list of services. The page follows the order of the work: preparing materials, editing and colour, effects, formats, a cinema screening room for checks, archiving. The same order returns in every project, with the stages CineLine handled on that title marked. The question about doing everything answers itself once you see a single process.
eDelivery on its own. A dedicated subpage, its own form, and a login to the app in the top menu. Distributors and cinemas go straight to what they need.
A look that belongs to the industry. Reference point: the A24 studio. Calm typography, plenty of space, minimal decoration. Every project opens with footage from the film, because in this industry that is the only proof that counts.
Who it's for
- Feature film producer. Has the footage on drives and a premiere date, and wants to know whether one place can deliver editing, colour, sound and formats on time.
- Distributor. Doesn't care about Foley. Cares whether the film reaches every cinema at once on Friday.
- Cinema staff. Calls about the key for a screening that starts in two hours.
What we delivered
Strategy and structure
Audience analysis, separating studio services from eDelivery, organising the scope by stages of work on a film
Visual direction
A new palette in place of the corporate blue, typography and visual language
UI design
Design of all subpages, project layouts with film footage and marked stages of work
Webflow Development
Building the entire project in Webflow,
adapting it for phones and tablets
Language versions
Polish and English versions of the website, with the same layout in both
Launch and training
Publishing the website and training the team to update it themselves
Result
Today the website shows both, in two languages. Producers get the film's full journey and titles with the scope laid out. Distributors and cinemas get eDelivery as a separate product, with an explanation of how it works and the login close at hand.
Testimonials
“Everything went smoothly”
As the company's CEO, I had the chance to work with Michał on redesigning our website, and I have to say everything went smoothly.
Michał gave the site an artistic look that fits our needs perfectly. He was easy to work with, and communication was refreshingly informal.
The rest of the CineLine EDelivery team is happy too: the new site captures the spirit of our company and looks great.
Thanks, Michał!
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